Name: Biosurveillance in new Media Marketing: World, Discourse, Representation (en Inglés)
Price: 124220.00 CLP
Availability: InStock
Author: Selena Nemorin
ISBN: 9783319962160

portada Biosurveillance in new Media Marketing: World, Discourse, Representation (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Selena Nemorin

Año

2018

Idioma

Inglés

N° páginas

234

Encuadernación

Tapa Dura

ISBN13

9783319962160

N° edición

Categorías

Comercio electrónico
Finanzas e inversiones en línea

Biosurveillance in new Media Marketing: World, Discourse, Representation (en Inglés)

Selena Nemorin (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Biosurveillance in new Media Marketing: World, Discourse, Representation (en Inglés)"

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.