Name: Bold School Brand: How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your School (en Inglés)
Price: 34560.00 CLP
Availability: InStock
Author: Brad Entwistle; Josh Miles; Andrew Sculthorpe
ISBN: 9780648559603

Formato

Libro Físico

Editorial

Imageseven

Autor

Brad Entwistle; Josh Miles; Andrew Sculthorpe

Año

2019

Idioma

Inglés

N° páginas

206

Encuadernación

Tapa Blanda

ISBN13

9780648559603

Categorías

Marketing

Bold School Brand: How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your School (en Inglés)

Brad Entwistle; Josh Miles; Andrew Sculthorpe (Autor) · Imageseven · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Bold School Brand: How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your School (en Inglés)"

When someone thinks of your school, what do they think? Schools can no longer rely on reputation spread by word of mouth alone. To thrive into the future, Heads need to proactively manage their school’s brand. Bold School Brand is the first framework designed specifically to help school Heads build their school’s brand. Having a Bold School Brand is important because, if you do it well, it allows you to take all that complexity and position your school very clearly and succinctly to your internal community, as well as to prospective parents. Developing a Bold School Brand is about making the complex simple, but not making it superficial.Bold School Brand comes from the team at imageseven, Australia’s leading school marketing professionals. It distils over 30 years of the firm’s experience in marketing and communication research and implementation. Put simply, it’s insight applied, and the Bold School Brand framework will allow you to make the maximum positive impact for your school.