Name: Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible (en Inglés)
Price: 32030.00 CLP
Availability: InStock
Author: Kyle Gray
ISBN: 9780692651872

Formato

Libro Físico

Autor

Gregory V. Diehl

Prefacio de

Kyle Gray

Editorial

Identity Books

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.5 cm

Peso

0.37 kg.

ISBN13

9780692651872

Categorías

Publicidad
Relaciones públicas

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible (en Inglés)

Gregory V. Diehl (Autor) · Kyle Gray (Prefacio de) · Identity Books · Tapa Blanda

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Reseña del libro "Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible (en Inglés)"

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn...- How to incorporate a unique selling proposition into your branding- The best methods for selling products to customers as a small business- How to use business storytelling to sell products in both physical and online marketplaces Table of Contents Section I: Why Identity MattersChapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)Chapter 2: When Good Ideas FailChapter 3: Why Entrepreneurs Fail to See Their Own ValueChapter 4: Why Others Fail to See Your Value Section II: Creating Your Brand IdentityChapter 5: Uncovering Your Core ValuesChapter 6: Developing a Unique Selling PropositionChapter 7: Crafting Your Personality ProfileChapter 8: Knowing Your Target Audience Section III: Telling Your Story to the WorldChapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)Chapter 10: How to Speak with Clarity, Authority, & AuthenticityChapter 11: How to Display Your Character Through WritingChapter 12: How to Educate Your Audience About Your Brand Identity Section IV: Brand Identity Case StudiesCase Study #1: Unifying Brand Meaning Across Every DomainCase Study #2: Pre-Seeding a Two-Sided Marketplace for LaunchCase Study #3: Turning a Charitable Project into a Profitable MovementCase Study #4: Skyrocketing a Personal Brand through Narrative FocusCase Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective EntrepreneursAppendix 1: Entrepreneurial Terms DefinedAppendix 2: 50 Useful Starting Questions for New EntrepreneursAppendix 3: Making Money Online

Kyle Gray

(Prefacio de)

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Kyle Gray (Glasgow, Escocia, 1988) es un autor y maestro espiritual escocés reconocido internacionalmente como uno de los expertos en ángeles más jóvenes y destacados del mundo. Su enfoque moderno y accesible hacia la espiritualidad lo ha convertido en una figura influyente dentro del ámbito del crecimiento personal y la conexión espiritual. A lo largo de su carrera, Gray ha publicado numerosos libros de éxito, entre los que sobresalen Guerreros de la luz, Las alas del perdón, Ángeles y números, Maestros divinos, sabiduría antigua, Ángeles y ancestros y Oráculo de los ángeles guía. Sus obras, traducidas a múltiples idiomas, han llegado a lectores de todo el mundo y han sido aclamadas por su capacidad para acercar el mundo espiritual a personas de todas las edades y culturas.

Gray ha sido reconocido como autor superventas internacional y sus publicaciones han alcanzado acuerdos editoriales en más de cien países. Además, ofrece mensajes semanales de inspiración a decenas de miles de personas, consolidándose como una de las voces más influyentes en el ámbito de la espiritualidad moderna.

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