Name: Brand Love: Building Strong Consumer-Brand Connections (en Inglés)
Price: 44680.00 CLP
Availability: InStock
Author: Michael, Lydia
ISBN: 9781398611276

Formato

Libro Físico

Autor

Lydia Michael

Editorial

Kogan Page

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Blanda

ISBN13

9781398611276

N° edición

Categorías

Negocios internacionales
Mercado online
Marketing directo

Brand Love: Building Strong Consumer-Brand Connections (en Inglés)

Lydia Michael (Autor) · Kogan Page · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Brand Love: Building Strong Consumer-Brand Connections (en Inglés)"

The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. But how? In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the hearts, minds, and love of their customers. Lydia Michael explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth interviews with brands in addition to what she has learned through client work and her observations as a consumer in multicultural settings. She offers insight into the use of emotional and rational drivers by introducing a "brand love" model designed to inspire brand loyalty. With emotional elements such as humanization, personalization, and trust alongside rational elements like relevance, differentiation, and innovation, Lydia Michael highlights the best ways to create or reinforce brand love to help your brand remain profitable and a source of inspiration for consumers - even during challenging times. Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your consumers.