Name: Branding Inside Out: Internal Branding in Theory and Practice (en Inglés)
Price: 45730.00 CLP
Availability: InStock
Author: Ind, Nicholas
ISBN: 9780749478902

portada Branding Inside Out: Internal Branding in Theory and Practice (en Inglés)

Formato

Libro Físico

Ilustrado por

Nicholas Ind

Editorial

Kogan Page

Autor

Ind, Nicholas

Año

2017

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.2 cm

Peso

0.32 kg.

ISBN13

9780749478902

N° edición

Categorías

Liderazgo y motivación empresarial
Gestión de proyectos de investigación y desarrollo
Marketing

Branding Inside Out: Internal Branding in Theory and Practice (en Inglés)

Nicholas Ind (Ilustrado por) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Branding Inside Out: Internal Branding in Theory and Practice (en Inglés)"

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people. Online resources include supporting PowerPoint slides and case studies for each chapter.