Name: Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response From Both Sides of the Marketing Fence (en Inglés)
Price: 18490.00 CLP
Availability: InStock
Author: Rick Cesari; Barb Westfield
ISBN: 9781599327020

Formato

Libro Físico

Editorial

Advantage Media Group

Autor

Rick Cesari; Barb Westfield

Año

2018

Idioma

Inglés

N° páginas

174

Encuadernación

Tapa Blanda

ISBN13

9781599327020

Categorías

Marketing directo

Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response From Both Sides of the Marketing Fence (en Inglés)

Rick Cesari; Barb Westfield (Autor) · Advantage Media Group · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response From Both Sides of the Marketing Fence (en Inglés)"

Better Branding, Better BenefitsMarketing techniques, retailers, and distribution channels have changed dramaticallysince authors RICK CESARI and BARB WESTFIELD started in the business of brandbuilding and direct response advertising twenty-five-plus years ago, and they willcontinue to change, but over their combined years of experience, Rick and Barb havefound that five key strategies have remained constant:1 Utilizing your "unique selling proposition,"or USP;2 Creating a name and market position for your product or business;3 Under-promising and over-delivering;4 Listening to your customers to develop world-class customer service and powerfultestimonials that will sell for you 24/7, and5 Direct branding selling―the best way to brand for most small businesses and startups.In this book, Rick and Barb will expand on these simple brand-building keys and show youhow they built brands like GoPro, the George Foreman Grill, Sonicare, and others usingthese keys, and how you, too, can put them to use immediately in your business or newproduct launch.