Name: Building Distinctive Brand Assets (en Inglés)
Price: 48660.00 CLP
Availability: InStock
Author: Jenni Romaniuk
ISBN: 9780190311506

Formato

Libro Físico

Editorial

Oxford University Press

Autor

Jenni Romaniuk

Año

2018

Idioma

Inglés

N° páginas

248

Encuadernación

Tapa Dura

ISBN13

9780190311506

Categorías

Building Distinctive Brand Assets (en Inglés)

Jenni Romaniuk (Autor) · Oxford University Press · Tapa Dura

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Reseña del libro "Building Distinctive Brand Assets (en Inglés)"

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.