Name: Business Analytics: A Management Approach (en Inglés)
Price: 148800.00 CLP
Availability: InStock
Author: Richard Vidgen
ISBN: 9781352007251

portada Business Analytics: A Management Approach (en Inglés)

Formato

Libro Físico

Editorial

Bloomsbury Usa Academic

Autor

Richard Vidgen

Idioma

Inglés

N° páginas

430

Encuadernación

Tapa Blanda

ISBN13

9781352007251

N° edición

Business Analytics: A Management Approach (en Inglés)

Richard Vidgen (Autor) · Bloomsbury Usa Academic · Tapa Blanda

Libro Físico

$ 148.800

$ 206.660

Ahorras: $ 57.860

28% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 28 de Junio y el Miércoles 10 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Business Analytics: A Management Approach (en Inglés)"

This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-analytics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.