Name: Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and Its Stakeholders (en Inglés)
Price: 166330.00 CLP
Availability: InStock
Author: Ragas, M. ; Culp, E.
ISBN: 9781137387738

portada Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and Its Stakeholders (en Inglés)

Formato

Libro Físico

Autor

M. Ragas

E. Culp

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

211

Encuadernación

Tapa Dura

Dimensiones

21.8 x 14.5 x 1.8 cm

Peso

0.38 kg.

ISBN13

9781137387738

Categorías

Estrategia empresarial
Técnicas de gestión empresarial
Comunicación y presentación empresarial

Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and Its Stakeholders (en Inglés)

M. Ragas (Autor) · E. Culp (Autor) · Palgrave MacMillan · Tapa Dura

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and Its Stakeholders (en Inglés)"

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.