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Case Studies in the Wine Industry (Woodhead Publishing Series in Consumer Science and Strategic Marketing) (en Inglés)
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Origen: Reino Unido
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 27 de Mayo y el
Jueves 06 de Junio.
Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Case Studies in the Wine Industry (Woodhead Publishing Series in Consumer Science and Strategic Marketing) (en Inglés)"
Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wineAllows scientists and professionals to make the most of R&D outcomesAdvances consumer science research to address business problems in the wine industry
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Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
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