Name: China's Media and Soft Power in Africa: Promotion and Perceptions (Palgrave Series in Asia and Pacific Studies) (en Inglés)
Price: 149590.00 CLP
Availability: InStock
ISBN: 9781137545657

portada China's Media and Soft Power in Africa: Promotion and Perceptions (Palgrave Series in Asia and Pacific Studies) (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Schol Us

Año

2016

Idioma

Inglés

N° páginas

237

Encuadernación

Tapa Dura

ISBN13

9781137545657

Categorías

Gestión empresarial

China's Media and Soft Power in Africa: Promotion and Perceptions (Palgrave Series in Asia and Pacific Studies) (en Inglés)

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Reseña del libro "China's Media and Soft Power in Africa: Promotion and Perceptions (Palgrave Series in Asia and Pacific Studies) (en Inglés)"

Scholars from different disciplines and nations examine and assess the effectiveness of China's soft power initiatives in Africa. Some make contributions to the theorization of the slippery concept of soft power, while others are more empirically based, providing valuable case studies in both China and Africa. This collection considers the concept of soft power and questions its relevance to understanding China's international relations and international communications. It analyzes China's soft power in Africa through its international communication channels, addressing important questions such as: Why are Chinese media in Africa? How much soft power does China have in Africa? And what is the appropriate framework to analyze Chinese media's performance in Africa? In answering these questions, this volume also examines how China's engagement is represented in African countries' media.