Name: collaborative customer relationship management: taking crm to the next level (en Inglés)
Price: 94670.00 CLP
Availability: InStock
Author: Kracklauer, Alexander H. ; Mills, D. Quinn ; Seifert, Dirk
ISBN: 9783642055294

portada collaborative customer relationship management: taking crm to the next level (en Inglés)

Formato

Libro Físico

Ilustrado por

D. Quinn Mills

Alexander H. Kracklauer

Dirk Seifert

Editorial

Springer

Autor

Kracklauer, Alexander H. ; Mills, D. Quinn ; Seifert, Dirk

Año

2010

Idioma

Inglés

N° páginas

276

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.5 cm

Peso

0.41 kg.

ISBN

364205529x

ISBN13

9783642055294

Categorías

Técnicas de gestión empresarial
Atención al cliente

collaborative customer relationship management: taking crm to the next level (en Inglés)

D. Quinn Mills (Ilustrado por) · Alexander H. Kracklauer (Ilustrado por) · Dirk Seifert (Ilustrado por) · Springer · Tapa Blanda

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$ 131.490

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "collaborative customer relationship management: taking crm to the next level (en Inglés)"

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.