Name: Communicating Causes: Strategic Public Relations for the Non-Profit Sector (en Inglés)
Price: 41370.00 CLP
Availability: InStock
Author: Ian Bruce
ISBN: 9780815394013

portada Communicating Causes: Strategic Public Relations for the Non-Profit Sector (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Ian Bruce

Año

2018

Idioma

Inglés

N° páginas

290

Encuadernación

Tapa Blanda

ISBN13

9780815394013

N° edición

Categorías

Gestión empresarial

Communicating Causes: Strategic Public Relations for the Non-Profit Sector (en Inglés)

Ian Bruce (Autor) · Routledge · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Communicating Causes: Strategic Public Relations for the Non-Profit Sector (en Inglés)"

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.