Compartir
Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (en Inglés)
John DiMarco
(Autor)
·
Wiley-Blackwell
· Tapa Dura
Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (en Inglés) - DiMarco, John
$ 96.240
$ 192.470
Ahorras: $ 96.230
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Reino Unido
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 13 de Mayo y el
Viernes 17 de Mayo.
Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (en Inglés)"
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
