Name: Connecting With Consumers Through Effective Personalization and Programmatic Advertising (en Inglés)
Price: 264890.00 CLP
Availability: InStock
Author: Remondes, Jorge ; Madeira, Paulo ; Alves, Carlos
ISBN: 9781668491478

portada Connecting With Consumers Through Effective Personalization and Programmatic Advertising (en Inglés)

Connecting With Consumers Through Effective Personalization and Programmatic Advertising (en Inglés)

Formato

Libro Físico

Editorial

IGI Global

Autor

Remondes, Jorge ; Madeira, Paulo ; Alves, Carlos

Idioma

Inglés

N° páginas

332

Encuadernación

Tapa Blanda

Dimensiones

27.9 x 21.6 x 1.8 cm

Peso

0.77 kg.

ISBN13

9781668491478

Categorías

Economía conductista/conductual
Publicidad
Industrias minoristas y de distribución mayorista

Connecting With Consumers Through Effective Personalization and Programmatic Advertising (en Inglés)

Remondes, Jorge ; Madeira, Paulo ; Alves, Carlos (Autor) · IGI Global · Tapa Blanda

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Reseña del libro "Connecting With Consumers Through Effective Personalization and Programmatic Advertising (en Inglés)"

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.