Name: Consumer perception of a company with sustainable practices (en Inglés)
Price: 65430.00 CLP
Availability: InStock
Author: Clemente Sabatucci, Maria Alice ; A. Teixeira, Hélvio
ISBN: 9786206457589

portada Consumer perception of a company with sustainable practices (en Inglés)

Consumer perception of a company with sustainable practices (en Inglés)

Formato

Libro Físico

Autor

Maria Alice Clemente Sabatucci

Hélvio A. Teixeira

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.3 cm

Peso

0.09 kg.

ISBN13

9786206457589

Categorías

Gestión y técnicas de gestión

Consumer perception of a company with sustainable practices (en Inglés)

Maria Alice Clemente Sabatucci (Autor) · Hélvio A. Teixeira (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Consumer perception of a company with sustainable practices (en Inglés)"

This end-of-course work analyses the perception of Unilever's sustainability strategies in relation to the consumers of its main brands. A quantitative survey of 100 residents of the Cidade Nova neighbourhood in Belo Horizonte of different age groups was carried out to better capture the different perceptions on the subject of sustainability. Unilever, a holding company that owns several cleaning, personal care and food brands, has defined certain global goals and pillars regarding sustainability in order to contribute to the environment in which we live. Some consumers are able to perceive the actions indirectly by judging them as an attribute of the product, the reason for their purchase. Other consumers are aware of which products to buy because they know they are sustainable and their benefits. Awareness or conscious consumption can come through education, as Unilever has done with its "Every gesture counts" campaign, and through the My Choice label that stands out on some products, but which consumers seem to be unaware of.