Name: Content - the Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy (en Inglés)
Price: 41690.00 CLP
Availability: InStock
Author: Lieb, Rebecca ; Szymanski, Jaimy
ISBN: 9780749479756

portada Content - the Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy (en Inglés)

Formato

Libro Físico

Autor

Rebecca Lieb

Editorial

Kogan Page

Año

2017

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.3 cm

Peso

0.34 kg.

ISBN13

9780749479756

N° edición

Categorías

Guías de redacción y corrección de textos
Comunicación y presentación empresarial
Mercado online

Content - the Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy (en Inglés)

Rebecca Lieb (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Content - the Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy (en Inglés)"

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to owned media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.