Name: Conversation Marketing: How to be Relevant and Engage Your Customer by Speaking Human (en Inglés)
Price: 19650.00 CLP
Availability: InStock
Author: Kevin Lund
ISBN: 9781632651389

portada Conversation Marketing: How to be Relevant and Engage Your Customer by Speaking Human (en Inglés)

Formato

Libro Físico

Editorial

Career Press

Autor

Kevin Lund

Año

2018

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

ISBN13

9781632651389

N° edición

Categorías

Comunicación y presentación empresarial

Conversation Marketing: How to be Relevant and Engage Your Customer by Speaking Human (en Inglés)

Kevin Lund (Autor) · Career Press · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Conversation Marketing: How to be Relevant and Engage Your Customer by Speaking Human (en Inglés)"

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.Conversation Marketing gives you and your company the powerful tools and strategies now required, including:How to earn your audience's attention and provide value at every touch pointHow to tell a meaningful storyHow to give your customers agency in the conversation and accept that they're in chargeHow to listen, not sellChange your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.