Name: Creative Arts Marketing (en Inglés)
Price: 197020.00 CLP
Availability: InStock
Author: Hill, Liz ; O'Sullivan, Catherine ; O'Sullivan, Terry
ISBN: 9781138213777

portada Creative Arts Marketing (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

306

Encuadernación

Tapa Dura

ISBN13

9781138213777

N° edición

0003

Categorías

Aspectos generales del arte
Marketing
Comunicación, entretenimiento e información

Creative Arts Marketing (en Inglés)

Liz Hill (Autor) · Terry O'Sullivan (Autor) · Catherine O'Sullivan (Autor) · Routledge · Tapa Dura

Libro Físico

$ 197.020

$ 394.040

Ahorras: $ 197.020

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 12 de Junio y el Lunes 24 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Creative Arts Marketing (en Inglés)"

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function's deeper involvement in broad organizational issues. This fully updated and revised third edition features: Audience diversity and audience development The impact of digital technologies on the industry An exploration of the increasingly complex relationship between public and private funding for the arts Ethics and sustainability issues for arts marketers Cultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.