Name: Creative Strategy and the Business of Design (en Inglés)
Price: 20200.00 CLP
Availability: InStock
Author: Davis, Douglas
ISBN: 9781440341557

portada Creative Strategy and the Business of Design (en Inglés)

Formato

Libro Físico

Autor

Douglas Davis

Editorial

How Books

Año

2016

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Blanda

Dimensiones

22.6 x 15.0 x 1.3 cm

Peso

0.41 kg.

ISBN13

9781440341557

Categorías

Ilustración y arte comercial

Creative Strategy and the Business of Design (en Inglés)

Douglas Davis (Autor) · How Books · Tapa Blanda

Libro Físico

$ 20.200

$ 33.660

Ahorras: $ 13.460

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Creative Strategy and the Business of Design (en Inglés)"

"Douglas wears a lot of hats-all stylish and functional. There's a huge disconnect happening right now in the industry and Douglas's book is a means to bridging that gap." --The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: -Understand client requests from a business perspective -Build a strategic framework to inspire visual concepts -Increase your relevance in an evolving industry -Redesign your portfolio to showcase strategic thinking -Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.