Compartir
Crisis Management at the Speed of the Internet: Trend Report (en Inglés)
Bob Hayes (Autor)
·
Elsevier
· Tapa Blanda
Crisis Management at the Speed of the Internet: Trend Report (en Inglés) - Bob Hayes
$ 36.210
$ 72.420
Ahorras: $ 36.210
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 03 de Junio y el
Jueves 13 de Junio.
Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Crisis Management at the Speed of the Internet: Trend Report (en Inglés)"
Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster―even if the viral information isn’t factual. It is critical that an organization respond quickly and decisively to crises in online media. The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy. Crisis Management at the Speed of the Internet is a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs.Provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputationCites examples of companies that have experienced this kind of threat and describes the successes or failures of their responsesDescribes practical, strategic methods for mitigating and resolving a crisis
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.
