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culture and consumption ii,markets, meaning, and brand management (en Inglés)
Grant David McCracken
(Autor)
·
Indiana University Press
· Tapa Blanda
culture and consumption ii,markets, meaning, and brand management (en Inglés) - McCracken, Grant David
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Origen: Reino Unido
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Se enviará desde nuestra bodega entre el
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Reseña del libro "culture and consumption ii,markets, meaning, and brand management (en Inglés)"
A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.
