Name: De-Convergence of Global Media Industries (en Inglés)
Price: 49270.00 CLP
Availability: InStock
Author: Jin Dal Yong
ISBN: 9781138922167

portada De-Convergence of Global Media Industries (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Jin Dal Yong

Idioma

Inglés

N° páginas

188

Encuadernación

Tapa Blanda

ISBN13

9781138922167

N° edición

De-Convergence of Global Media Industries (en Inglés)

Jin Dal Yong (Autor) · Routledge · Tapa Blanda

Libro Físico

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "De-Convergence of Global Media Industries (en Inglés)"

Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while convergence among communications companies has been the major trend in the neoliberal era, the splintering of companies, de-convergence, is now gaining momentum in the communications market. As the first comprehensive attempt to analyze the wave of de-convergence of the global media system in the context of globalization, this book makes sense of those transitions by looking at global trends and how global media firms have changed and developed their business paradigm from convergence to de-convergence. Jin traces the complex relationship between media industries, culture, and globalization by exploring it in a transitional yet contextually grounded framework, employing a political economic analysis integrating empirical data analysis.