Libro Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks De Calkins, T.

Formato

Libro Físico

Autor

T. Calkins

Editorial

Palgrave MacMillan

Año

2012

Idioma

Inglés

N° páginas

294

Encuadernación

Tapa Dura

Dimensiones

23.6 x 16.3 x 3.0 cm

Peso

0.48 kg.

ISBN

0230340342

ISBN13

9780230340343

N° edición

2012

Categorías

Estrategia empresarial
Técnicas de gestión empresarial
Investigación de mercado

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks

T. Calkins (Autor) · Palgrave MacMillan · Tapa Dura

Sin Stock

Reseña del libro "Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks"

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.