Name: Design-Centered Entrepreneurship (en Inglés)
Price: 215100.00 CLP
Availability: InStock
Author: Min Basadur (Mcmaster University, Canada.)|Michael Goldsby|Rob Mathews
ISBN: 9781032070162

portada Design-Centered Entrepreneurship (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Min Basadur (Mcmaster University, Canada.)|Michael Goldsby|Rob Mathews

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781032070162

N° edición

0002

Design-Centered Entrepreneurship (en Inglés)

Min Basadur (Mcmaster University, Canada.)|Michael Goldsby|Rob Mathews (Autor) · Routledge Chapman Hall · Tapa Dura

Libro Físico

$ 215.100

$ 358.500

Ahorras: $ 143.400

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Design-Centered Entrepreneurship (en Inglés)"

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.