Name: Design Management Case Studies (en Inglés)
Price: 241850.00 CLP
Availability: InStock
Author: Hands David; Ingram Jack; Jerrard Robert
ISBN: 9780415233781

portada Design Management Case Studies (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Hands David; Ingram Jack; Jerrard Robert

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

ISBN13

9780415233781

Design Management Case Studies (en Inglés)

Hands David; Ingram Jack; Jerrard Robert (Autor) · Routledge · Tapa Dura

Libro Físico

$ 241.850

$ 403.080

Ahorras: $ 161.230

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 22 de Mayo y el Miércoles 29 de Mayo.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Design Management Case Studies (en Inglés)"

Design Management Case Studies provides an unusual and timely contribution to knowledge of the management of product and service innovation. The six case studies described are from large and small companies in the UK and overseas. They cover a diverse range of industrial contexts including architecture, consumer products and services, textiles and clothing. Each case study includes an audit procedure, the main research methods used and key findings, providing both a unique understanding and different working definitions of design management in action. The book focuses on design management policy audits from selected companies, emphasizing the importance of communication. It also includes descriptions of the overall nature of design management, together with review and project questions that will enable the development and teaching of design management and design auditing. It provides useful insights into the way that design can be used as a strategic business tool. This invaluable textbook is a welcome contribution to design management, for those studying, teaching and practising in the area.