Name: Digital Marketing Fundamentals: From Strategy to Roi (en Inglés)
Price: 81610.00 CLP
Availability: InStock
Author: Visser, Marjolein ; Sikkenga, Berend ; Berry, Mike
ISBN: 9789001749842

portada Digital Marketing Fundamentals: From Strategy to Roi (en Inglés)

Formato

Libro Físico

Autor

Editorial

Año

2021

Idioma

Inglés

N° páginas

650

Encuadernación

Tapa Blanda

ISBN13

9789001749842

N° edición

0002

Categorías

Marketing

Digital Marketing Fundamentals: From Strategy to Roi (en Inglés)

Mike Berry (Autor) · Marjolein Visser (Autor) · Berend Sikkenga (Autor) · Routledge · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 08 de Julio y el Lunes 22 de Julio.

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Reseña del libro "Digital Marketing Fundamentals: From Strategy to Roi (en Inglés)"

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics.Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.