Name: Doing Anthropology in Consumer Research (en Inglés)
Price: 209920.00 CLP
Availability: InStock
Author: Sunderland, Patricia L. ; Denny, Rita M.
ISBN: 9781598740905

portada Doing Anthropology in Consumer Research (en Inglés)

Formato

Libro Físico

Autor

Rita M. Denny

Patricia L. Sunderland

Editorial

Routledge

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Dura

Dimensiones

23.0 x 16.1 x 2.8 cm

Peso

0.70 kg.

ISBN

1598740903

ISBN13

9781598740905

Categorías

Materia antropología social y cultural etnográfica
Economía conductista
Investigación de mercado

Doing Anthropology in Consumer Research (en Inglés)

Rita M. Denny (Autor) · Patricia L. Sunderland (Autor) · Routledge · Tapa Dura

Libro Físico

$ 209.920

$ 349.860

Ahorras: $ 139.940

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 08 de Julio y el Jueves 18 de Julio.

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Reseña del libro "Doing Anthropology in Consumer Research (en Inglés)"

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of "ethnography" in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors' own eclectic research--from coffee in Bangkok and boredom in New Zealand to computing in the United States--using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.