Name: Effect of Entrepreneurial Marketing Practices (en Inglés)
Price: 86340.00 CLP
Availability: InStock
Author: Victor, Peter
ISBN: 9786204751313

portada Effect of Entrepreneurial Marketing Practices (en Inglés)

Formato

Libro Físico

Autor

Peter Victor

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

156

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.9 cm

Peso

0.24 kg.

ISBN13

9786204751313

Categorías

Biografías

Effect of Entrepreneurial Marketing Practices (en Inglés)

Peter Victor (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Effect of Entrepreneurial Marketing Practices (en Inglés)"

Entrepreneurial Marketing (EM) practices have been identified as one of the important key ingredients for superior performance and global competitiveness in Small and Medium Enterprises (SMEs). The success or failure of SMEs is said to rests in part on the nature and types of marketing practices they employ. This study investigated the effect of Entrepreneurial Marketing practices on the performance of Small and Medium Enterprises (SMEs) in Lagos State, Nigeria. The place of Entrepreneurial marketing practices in positively enhancing the performance of Small and Medium Scale Enterprises has often attracted mixed conclusions, yet SMEs are essential to economic growth in Nigeria and they are a major source of employment and contribute significantly towards the Gross Domestic Products (GDP). A cross-sectional survey design was put in place for the study. The unit of analysis was organizations while the owner/managers of SMEs were the respondents. Systematic, simple random and snowbell sampling techniques were employed to collect the needed data for the study. A sample size of 370 SMEs covering all sectors that exist in the study area was drawn from a population of 11, 663 SMEs.