Name: Effective Data Storytelling: How to Drive Change With Data, Narrative and Visuals (en Inglés)
Price: 41860.00 CLP
Availability: InStock
Author: Brent Dykes
ISBN: 9781119615712

portada Effective Data Storytelling: How to Drive Change With Data, Narrative and Visuals (en Inglés)

Formato

Libro Físico

Editorial

Wiley

Autor

Brent Dykes

Año

2019

Idioma

Inglés

N° páginas

333

Encuadernación

Tapa Dura

ISBN13

9781119615712

N° edición

Categorías

Comunicación y presentación empresarial

Effective Data Storytelling: How to Drive Change With Data, Narrative and Visuals (en Inglés)

Brent Dykes (Autor) · Wiley · Tapa Dura

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Effective Data Storytelling: How to Drive Change With Data, Narrative and Visuals (en Inglés)"

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.