Name: Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing (en Inglés)
Price: 47830.00 CLP
Availability: InStock
Author: Didner, Pam
ISBN: 9780749483647

portada Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing (en Inglés)

Formato

Libro Físico

Autor

Pam Didner

Editorial

Kogan Page

Año

2018

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

23.6 x 15.5 x 2.0 cm

Peso

0.52 kg.

ISBN13

9780749483647

N° edición

Categorías

Marketing

Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing (en Inglés)

Pam Didner (Autor) · Kogan Page · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing (en Inglés)"

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them- Become a better marketer with creative ideas on how to support sales- Integrate sales elements into select marketing programmes - and vice versa- Assemble a first-class sales enablement team- Leverage technology to better integrate sales and marketing