Name: Entrepreneurship for the Creative and Cultural Industries (Discovering the Creative Industries) (en Inglés)
Price: 172800.00 CLP
Availability: InStock
Author: Bonita M. Kolb
ISBN: 9780367419721

portada Entrepreneurship for the Creative and Cultural Industries (Discovering the Creative Industries) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Bonita M. Kolb

Idioma

Inglés

N° páginas

258

Encuadernación

Tapa Dura

ISBN13

9780367419721

N° edición

Entrepreneurship for the Creative and Cultural Industries (Discovering the Creative Industries) (en Inglés)

Bonita M. Kolb (Autor) · Routledge · Tapa Dura

Libro Nuevo

$ 172.800

$ 288.000

Ahorras: $ 115.200

40% descuento

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Entrepreneurship for the Creative and Cultural Industries (Discovering the Creative Industries) (en Inglés)"

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product.Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy.This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.