Name: Everything is Obvious: How Common Sense Fails us (en Inglés)
Price: 21950.00 CLP
Availability: InStock
Author: Duncan J. Watts
ISBN: 9780307951793

portada Everything is Obvious: How Common Sense Fails us (en Inglés)

Formato

Libro Físico

Editorial

Crown Pub Inc

Autor

Duncan J. Watts

Año

2012

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Blanda

ISBN

0307951790

ISBN13

9780307951793

Categorías

Psicología cognitiva

Everything is Obvious: How Common Sense Fails us (en Inglés)

Duncan J. Watts (Autor) · Crown Pub Inc · Tapa Blanda

Libro Nuevo

$ 21.950

$ 30.480

Ahorras: $ 8.530

28% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 23 de Mayo y el Miércoles 29 de Mayo.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Everything is Obvious: How Common Sense Fails us (en Inglés)"

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.