Name: Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World (en Inglés)
Price: 24350.00 CLP
Availability: InStock
Author: J C Sum
ISBN: 9789811446719

portada Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World (en Inglés)

Formato

Libro Físico

Editorial

Evolve & Adapt

Autor

J C Sum

Año

2020

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

ISBN13

9789811446719

Categorías

Marketing

Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World (en Inglés)

J C Sum (Autor) · Evolve & Adapt · Tapa Blanda

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$ 24.350

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 20 de Junio y el Martes 02 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World (en Inglés)"

Be motivated and inspired by this entertaining and insightful read that offers practical, hard-hitting and sometimes creatively unorthodox advice for businesses in a digitally evolving world.Disruptive technology, globalization, geopolitical instability, rising costs and regulations, all create adversity for businesses over time, regardless of the size of the company, location or nature of the industry. However, these challenges have been compounded by the socio-economic and cultural shifts in the digitally savvy consumer mindset."EVOLVE, ADAPT OR COLLAPSE" reveals what businesses need to do with their marketing game to survive and thrive in transformative times.By understanding how the modern customer journey has changed due to digital disruption, business owners, entrepreneurs, senior management and marketing & sales professionals will gain insight on bottom line driven marketing strategies that will help grow sales numbers fast.Within these pages, you will learn: How the Digitally Evolving World Impacts Business Why Everything Starts with Marketing How to Position Your Business Against the Competition How Digital Marketing Fits In The Need for Hybrid Marketing How to Evolve & Adapt Your Business For the first time, author J C Sum shares his "Marketing Inverted Pyramid" that is a marketing-based fundamental business framework that guides an organization's strategies and tactics, in an analogue or digital world.It is time for your business to evolve, adapt or collapse!