Name: Fighting Churn with Data (en Inglés)
Price: 45150.00 CLP
Availability: InStock
Author: Gold, Carl
ISBN: 9781617296529

portada Fighting Churn with Data (en Inglés)

Formato

Libro Físico

Autor

Carl Gold

Editorial

Manning Publications

Año

2020

Idioma

Inglés

N° páginas

375

Encuadernación

Tapa Blanda

Dimensiones

23.1 x 18.5 x 2.3 cm

Peso

0.82 kg.

ISBN13

9781617296529

N° edición

Categorías

Internet: obras generales
Redes neuronales y sistemas difusos

Fighting Churn with Data (en Inglés)

Carl Gold (Autor) · Manning Publications · Tapa Blanda

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Reseña del libro "Fighting Churn with Data (en Inglés)"

Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. - Identifying processes suited to machine learning - Using machine learning to automate back office processes - Seven everyday business process projects - Using open source and cloud-based tools - Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL.