Name: From an Idea to Nike: How Marketing Made Nike a Global Success (en Inglés)
Price: 15970.00 CLP
Availability: InStock
Author: Sichol, Lowey Bundy ; Jennings, C. S.
ISBN: 9781328453631

portada From an Idea to Nike: How Marketing Made Nike a Global Success (en Inglés)

From an Idea to Nike: How Marketing Made Nike a Global Success (en Inglés)

Formato

Libro Físico

Autor

Lowey Bundy Sichol

Ilustrado por

C. S. Jennings

Editorial

Clarion Books

Año

2019

Idioma

Inglés

N° páginas

128

Encuadernación

Tapa Blanda

Dimensiones

18.8 x 13.2 x 1.0 cm

Peso

0.16 kg.

ISBN13

9781328453631

N° edición

N/A

Categorías

Infantil/juvenil, interés general: vestido y moda
Infantil/juvenil, interés general: atletismo y gimnasia
Enseñanza: estudios empresariales y economía

From an Idea to Nike: How Marketing Made Nike a Global Success (en Inglés)

Lowey Bundy Sichol (Autor) · C. S. Jennings (Ilustrado por) · Clarion Books · Tapa Blanda

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Reseña del libro "From an Idea to Nike: How Marketing Made Nike a Global Success (en Inglés)"

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.Find out where the name Nike came from and how the famous swoosh became the signature logo.Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!