Name: Global Marketing: Practical Insights and International Analysis (en Inglés)
Price: 82340.00 CLP
Availability: InStock
Author: Farrell, Carlyle
ISBN: 9781446252642

portada Global Marketing: Practical Insights and International Analysis (en Inglés)

Formato

Libro Físico

Autor

Carlyle Farrell

Editorial

Sage Publications Ltd

Idioma

Inglés

N° páginas

360

Encuadernación

Tapa Blanda

Dimensiones

26.4 x 19.6 x 1.8 cm

Peso

0.86 kg.

ISBN13

9781446252642

Categorías

Negocios internacionales
Marketing

Global Marketing: Practical Insights and International Analysis (en Inglés)

Carlyle Farrell (Autor) · Sage Publications Ltd · Tapa Blanda

Libro Físico

$ 82.340

$ 137.240

Ahorras: $ 54.900

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Global Marketing: Practical Insights and International Analysis (en Inglés)"

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research' and 'Expand Your Knowledge', introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges' offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https: //study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students