Semana del Libro Importado hasta 50% dcto.  Ver más

Buscalibre.com Compra tus libros en Buscalibre, la libreria en español mas grande.
    Mi Cuenta

    Ingresa o Regístrate

    portada Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games
    Formato
    Libro Físico
    Año
    2015
    Idioma
    Inglés
    N° páginas
    352
    Encuadernación
    Tapa Blanda
    ISBN13
    9781935412434

    Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games

    Norm Oreilly (Autor) · Fitness Information Technology · Tapa Blanda

    Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games - Norm Oreilly

    Sin Stock

    Reseña del libro "Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games"

    As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them to reach the masses in very customized ways. The vastly changing importance of the Olympic Games as a global marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of distinguished scholars and practitioners to write Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games. The authors' experiences bring a unique and varied perspective to this textbook. Their experiences include positions with international and national sport organizations, the International Olympic Committee, national Olympic committees, international federations, marketing agencies, sponsors of sport, and much more. (Insert Paragraph)Whether you are a student of marketing or a practitioner in the field, this book provides knowledge, context, and tools to help you in your career.

    Opiniones del libro

    Ver más opiniones de clientes
    • 0% (0)
    • 0% (0)
    • 0% (0)
    • 0% (0)
    • 0% (0)

    Preguntas frecuentes sobre el libro

    Respuesta:
    Todos los libros de nuestro catálogo son Originales.
    Respuesta:
    El libro está escrito en Inglés.
    Respuesta:
    La encuadernación de esta edición es Tapa Blanda.

    Preguntas y respuestas sobre el libro

    ¿Tienes una pregunta sobre el libro? Inicia sesión para poder agregar tu propia pregunta.

    Opiniones sobre Buscalibre

    Ver más opiniones de clientes