Name: Global Television and Film: An Introduction to the Economics of the Business (en Inglés)
Price: 89390.00 CLP
Availability: InStock
Author: Colin Hoskins; Stuart Mcfadyen; Adam Finn
ISBN: 9780198711476

portada Global Television and Film: An Introduction to the Economics of the Business (en Inglés)

Formato

Libro Físico

Editorial

Oup Oxford

Autor

Colin Hoskins; Stuart Mcfadyen; Adam Finn

Año

1998

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Blanda

ISBN

0198711476

ISBN13

9780198711476

N° edición

Categorías

Historia del cine

Global Television and Film: An Introduction to the Economics of the Business (en Inglés)

Colin Hoskins; Stuart Mcfadyen; Adam Finn (Autor) · Oup Oxford · Tapa Blanda

Libro Nuevo

$ 89.390

$ 148.980

Ahorras: $ 59.590

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 24 de Mayo y el Miércoles 05 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Global Television and Film: An Introduction to the Economics of the Business (en Inglés)"

Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This bookprovides a systematic and structured economic explanation of how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the tools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled. The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the prevalence of American based media across the world.