Name: Go to Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably (en Inglés)
Price: 74020.00 CLP
Availability: InStock
Author: Lawrence Friedman
ISBN: 9780750674607

portada Go to Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably (en Inglés)

Formato

Libro Físico

Editorial

S&T Titles

Autor

Lawrence Friedman

Año

2002

Idioma

Inglés

N° páginas

294

Encuadernación

Tapa Dura

Peso

ISBN

0750674601

ISBN13

9780750674607

N° edición

Go to Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably (en Inglés)

Lawrence Friedman (Autor) · S&T Titles · Tapa Dura

Libro Físico

$ 74.020

$ 123.360

Ahorras: $ 49.340

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 13 de Junio y el Martes 25 de Junio.

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Reseña del libro "Go to Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably (en Inglés)"

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:· Which markets offer the best opportunities for profitable growth?· What do my target customers need? How can I do a lot more business with them?· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? · Do I have the right product or solution? How can I create broader customer interest in my offerings?· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets. New thinking from the author of 'The Channel Advantage'Offers ready made go-to-market strategic planning for any organizationPractical advice and a revolutionary strategic approach to creating and retaining customers using new technologies and new channel mixes for faster, more efficient routes to market.