Name: Guerilla Marketing: Easy and Inexpensive Strategies for Making big Profits From Your Small Business (en Inglés)
Price: 21540.00 CLP
Availability: InStock
Author: Levinson, Jay Conrad
ISBN: 9780618785919

portada Guerilla Marketing: Easy and Inexpensive Strategies for Making big Profits From Your Small Business (en Inglés)

Guerilla Marketing: Easy and Inexpensive Strategies for Making big Profits From Your Small Business (en Inglés)

Formato

Libro Físico

Autor

Jay Conrad Levinson

Editorial

Harper Business

Año

2007

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.3 x 2.4 cm

Peso

0.45 kg.

ISBN

0618785914

ISBN13

9780618785919

N° edición

0004

Categorías

Economía conductista/conductual
Publicidad

Guerilla Marketing: Easy and Inexpensive Strategies for Making big Profits From Your Small Business (en Inglés)

Jay Conrad Levinson (Autor) · Harper Business · Tapa Blanda

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Reseña del libro "Guerilla Marketing: Easy and Inexpensive Strategies for Making big Profits From Your Small Business (en Inglés)"

NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.