Name: H. J. Heinz Company (en Inglés)
Price: 34260.00 CLP
Availability: InStock
Author: Foster, Debbie ; Kennedy, Jack
ISBN: 9781531628024

Formato

Libro Físico

Autor

Debbie Foster

Jack Kennedy

Editorial

Arcadia Publishing Library Editions

Idioma

Inglés

Encuadernación

Tapa Dura

Dimensiones

24.4 x 17.0 x 1.0 cm

Peso

0.41 kg.

ISBN13

9781531628024

Categorías

Estados unidos de américa
Sistemas económicos
Historia de américa

H. J. Heinz Company (en Inglés)

Debbie Foster (Autor) · Jack Kennedy (Autor) · Arcadia Publishing Library Editions · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "H. J. Heinz Company (en Inglés)"

In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes-then called "love apples"-were an exotic fruit. A young 25-year-old Henry J. Heinz helped to change all of that. He established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H. J. Heinz Company, which today is the most international of all United States-based food companies. H. J. Heinz Company contains vintage images from the archives of one of America's first industrial photography studios. It captures memorable and creative marketing from the "57 Varieties" to today and features photography of many current initiatives in Heinz's main businesses of ketchup and sauces, meals and snacks, and infant foods. It is a glimpse at one of America's best loved companies and a study in how to "do the common thing uncommonly well."