Compartir
Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951-69 (Studies in Popular Culture Mup) (en Inglés)
Sean Nixon (Autor)
·
Manchester University Press
· Tapa Blanda
Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951-69 (Studies in Popular Culture Mup) (en Inglés) - Sean Nixon
$ 52.500
$ 72.910
Ahorras: $ 20.410
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Martes 28 de Mayo y el
Lunes 03 de Junio.
Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951-69 (Studies in Popular Culture Mup) (en Inglés)"
How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which British advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In drawing out these trans-Atlantic influences, Hard sell challenges the way critics and historians have often understood Anglo-American relations. It shows how American influences across a range of areas of advertising practice, including the development of television advertising, were not only a source of inspiration, but also were adapted and reworked to more effectively speak to the British consumer. Through detailed studies of advertising, the practices of advertising agencies and the public debates that shaped their reception, Hard sell offers a major new analysis of advertising in the decades of post-war affluence and the Anglo-American exchanges that shaped advertising's contribution to this period of social change. It marks a significant contribution to debates within contemporary British history, the sociology of affluence and to studies of consumer and marketing history.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.
