Name: Hidden Persuasion: 33 Psychological Influences Techniques in Advertising (en Inglés)
Price: 19820.00 CLP
Availability: InStock
Author: Marc Andrews
ISBN: 9789063695316

portada Hidden Persuasion: 33 Psychological Influences Techniques in Advertising (en Inglés)

Formato

Libro Físico

Editorial

Bis Publishers

Autor

Marc Andrews

Año

2019

Idioma

Inglés

N° páginas

191

Encuadernación

Tapa Blanda

ISBN13

9789063695316

Hidden Persuasion: 33 Psychological Influences Techniques in Advertising (en Inglés)

Marc Andrews (Autor) · Bis Publishers · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Hidden Persuasion: 33 Psychological Influences Techniques in Advertising (en Inglés)"

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!