Name: Hooked: How to Build Habit-Forming Products (en Inglés)
Price: 17140.00 CLP
Availability: InStock
Author: Nir Eyal
ISBN: 9780241184837

portada Hooked: How to Build Habit-Forming Products (en Inglés)

Formato

Libro Físico

Editorial

Business Books

Autor

Nir Eyal

Año

2014

Idioma

Inglés

N° páginas

242

Encuadernación

Tapa Dura

ISBN13

9780241184837

Hooked: How to Build Habit-Forming Products (en Inglés)

Nir Eyal (Autor) · Business Books · Tapa Dura

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Hooked: How to Build Habit-Forming Products (en Inglés)"

Hooked: How to Build Habit-Forming Products
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.