Name: How Innovation Works (en Inglés)
Price: 19310.00 CLP
Availability: InStock
Author: Matt Ridley
ISBN: 9780008334840

portada How Innovation Works (en Inglés)

Formato

Libro Físico

Editorial

Fourth Estate

Autor

Matt Ridley

Año

2021

Idioma

Inglés

N° páginas

432

Encuadernación

Tapa Blanda

ISBN13

9780008334840

How Innovation Works (en Inglés)

Matt Ridley (Autor) · Fourth Estate · Tapa Blanda

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Reseña del libro "How Innovation Works (en Inglés)"

‘Ridley is spot-on when it comes to the vital ingredients for success’ Sir James DysonBuilding on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.Ridley derives these and other lessons from the lively stories of scores of innovations – from steam engines to search engines – how they started and why they succeeded or failed.