Name: how to get the most out of trade shows (en Inglés)
Price: 23750.00 CLP
Availability: InStock
Author: Miller, Steve
ISBN: 9780658009396

portada how to get the most out of trade shows (en Inglés)

Formato

Libro Físico

Autor

Steve Miller

Editorial

McGraw-Hill Companies

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

22.7 x 15.1 x 1.2 cm

Peso

0.29 kg.

ISBN

0658009397

ISBN13

9780658009396

N° edición

0003

Categorías

Investigación de mercado

how to get the most out of trade shows (en Inglés)

Steve Miller (Autor) · McGraw-Hill Companies · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "how to get the most out of trade shows (en Inglés)"

Proper planning and effective management of your trade show presence are the keys to trade shows uccess for every business. Loaded with real-lifeexamples and brimming with practical guidance on how top Ian and execute a trade show marketing effort, How to Get the Most Out of Trade Shows includes expert advice on: Selecting the right trade shows to attend Setting show objectives Designing effective booth displays Attracting prospects to your booth SelIing on the floor Following upon leads Plus, this new edition offers powerful information on the importance of effective promotion both before and at the show, tips on how to develop promotions and where to get promotional ideas, and lots of examples of successful promotions conducted by a wide array of companies. You'll also find coverageof relationship buildingwith new clients and booth etiquette. Let How to Get the Most Out of Trade Shows teach you how to maximize your company's return on a trade show investment. Steve Miller has advised, consulted, and trained associations, trade show management companies, and corporations all over the world for nearly three decades. The principal of The Adventure of the Trade Shows, he offers his clients consulting services, seminars, and keynote speeches as well as educational products. He resides in Federal Way, Washington.