Name: How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology) (en Inglés)
Price: 35880.00 CLP
Availability: InStock
Author: Lau, Richard R. ; Redlawsk, David P.
ISBN: 9780521613064

portada How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology) (en Inglés)

Formato

Libro Físico

Autor

Richard R. Lau

David P. Redlawsk

Editorial

Cambridge University Press

Año

2006

Idioma

Inglés

N° páginas

366

Encuadernación

Tapa Blanda

Dimensiones

22.6 x 15.0 x 2.3 cm

Peso

0.50 kg.

ISBN

052161306X

ISBN13

9780521613064

Categorías

Estados unidos de américa
Elecciones y referéndums
Publicidad y campañas políticas

How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology) (en Inglés)

Richard R. Lau (Autor) · David P. Redlawsk (Autor) · Cambridge University Press · Tapa Blanda

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Reseña del libro "How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology) (en Inglés)"

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.