Name: I Think I Need Marketing: The Knowledge You Need to Build and Manage a Successful Marketing Program (en Inglés)
Price: 53460.00 CLP
Availability: InStock
Author: Taylor, Bonnie
ISBN: 9780578168623

portada I Think I Need Marketing: The Knowledge You Need to Build and Manage a Successful Marketing Program (en Inglés)

Formato

Libro Físico

Autor

Bonnie Taylor

Editorial

I Think I Need, LLC

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.6 x 1.4 cm

Peso

0.49 kg.

ISBN13

9780578168623

Categorías

Publicidad
Autónomos y pequeñas empresas

I Think I Need Marketing: The Knowledge You Need to Build and Manage a Successful Marketing Program (en Inglés)

Bonnie Taylor (Autor) · I Think I Need, LLC · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "I Think I Need Marketing: The Knowledge You Need to Build and Manage a Successful Marketing Program (en Inglés)"

Are you searching for new buyers? Building a brand? Growing a business? It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program. By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about: - Creating an actionable marketing strategy that achieves business goals - Developing a winning brand and branding throughout a business - Choosing the right mix from traditional and digital marketing options - Setting budgets and saving money in marketing - Using research effectively and efficiently - Hiring and successfully working with outside consultants - Evaluating and capitalizing on results