Name: Implementing key Account Management: Designing Customer-Centric Processes for Mutual Growth (en Inglés)
Price: 59710.00 CLP
Availability: InStock
Author: Marcos, Javier ; Davies, Mark ; Guesalaga, Rodrigo
ISBN: 9780749482756

portada Implementing key Account Management: Designing Customer-Centric Processes for Mutual Growth (en Inglés)

Formato

Libro Físico

Autor

Editorial

Año

2018

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Blanda

Dimensiones

24.4 x 17.0 x 2.4 cm

Peso

0.56 kg.

ISBN13

9780749482756

N° edición

Categorías

Marketing
La oficina y el lugar de trabajo

Implementing key Account Management: Designing Customer-Centric Processes for Mutual Growth (en Inglés)

Mark Davies (Autor) · Javier Marcos (Autor) · Rodrigo Guesalaga (Autor) · Kogan Page · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Implementing key Account Management: Designing Customer-Centric Processes for Mutual Growth (en Inglés)"

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.